100 USERS

Shopping journey

Nike public demo

Find the checkout leak before the next campaign.

High product intent can disappear between comparison, size selection and delivery confidence.
Scrollable public-site capturenike.com/ca/w/running-shoesOfficial Canada running catalogue
Scroll inside
Nike official public website full-page capture
Captured Jul 12, 2026 · scroll to inspect the full sequenceFull public surface · evidence overlay only
Real public-source asset
Problem

High product intent can disappear between comparison, size selection and delivery confidence.

Testing system

Run real product discovery, selector and bag actions across distinct shopper personas.

Value

Recover conversion from existing demand before buying more traffic.

Nike live journeyShopping journey - session P-001
Yvonne Phillips, synthetic testerYvonne PhillipsRetail operations director · MacBook Pro / Chrome
Playing slowly · 3.6s per step
Scrollable public-site capturenike.com/ca/w/running-shoesOfficial Canada running catalogue
Scroll inside
Nike official public website full-page capture
Yvonne Phillips53 · Retail operations directorConfident
Running category entry

“The category is clear, but I need a faster way to separate road, race and trail use.”

Event 1 · comment pinned to captured content
Captured Jul 12, 2026 · scroll to inspect the full sequenceFull public surface · evidence overlay only
Event 1/5Opens men's shoesNext action in a few seconds

Modeled before and after

Checkout conversion: 2.8% to 3.4%

+21% after the tested intervention. Demonstration correlation, not a brand claim.
Before fix$18.2k
Awaiting fix$18.2k
Modeled positive correlation
Fix shippedT-104 pricingT-118 checkoutT-127 copyWeek 0
RevenueEngagementBaseline