“The core task is immediate, but price confidence starts only after entering trip details.”
Uber
Review the campaign where the decision happens.
Lifecycle email. Public-source demonstration with modeled outcomes, not a statement from Uber.Uber live journeyLifecycle email - session P-013
Samuel OrtizHospitality operator · iPhone 15 / ChromePlaying slowly · 3.6s per step
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Samuel Ortiz31 · Hospitality operatorUnsure Ride request form
Before and after product surface
Ship the fix, then run the same task again.
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The saving cap is visually separated from the primary CTA.
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Fix v2 visible in contextMove the CA$20 cap above Claim now and shorten the repeated product rail.+16% modeled growth
Two matched reviewers found the proof without leaving the decision. Confidence improved after the second revision.
01Baseline58 · friction visible02Fix v172 · +12% modeled growth03Fix v281 · +16% modeled growth
+23 score points-31% decision delay+18% modeled engagement82/100 matched users improved
Scored evidence
The saving cap is visually separated from the primary CTA.
Design82
Clarity74
Mobile63
CTA57
Tested intervention
Move the CA$20 cap above Claim now and shorten the repeated product rail.
Before fix$18.2k
Awaiting fix$18.2k
Modeled positive correlationFix shippedT-104 pricingT-118 checkoutT-127 copyWeek 0
RevenueEngagementBaseline
Seasonal campaign simulator
Test the moment, not only the permanent site.
25% off selected products
Urgency vs fit confidence
Black Friday25% off selected products
A discount without its cap feels larger than it is. That trust cost reaches the CTA.
Keep 25% prominent, put the maximum saving on the next line, and remove the second button.
On mobile, the cap enters after the first CTA. The replay shows a scroll-back before the click.