“The category is clear, but I need a faster way to separate road, race and trail use.”
Nike
Find the checkout leak before the next campaign.
Shopping journey. Public-source demonstration with modeled outcomes, not a statement from Nike.Nike live journeyShopping journey - session P-001
Yvonne PhillipsRetail operations director · MacBook Pro / ChromePlaying slowly · 3.6s per step
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Yvonne Phillips53 · Retail operations directorConfident Running category entry
Before and after product surface
Ship the fix, then run the same task again.
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Delivery timing appears after shoppers commit personal information.
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Fix v2 visible in contextShow an estimated delivery window beside Add to bag.+21% modeled growth
Two matched reviewers found the proof without leaving the decision. Confidence improved after the second revision.
01Baseline58 · friction visible02Fix v172 · +12% modeled growth03Fix v281 · +21% modeled growth
+23 score points-31% decision delay+18% modeled engagement82/100 matched users improved
Scored evidence
Delivery timing appears after shoppers commit personal information.
Design88
Speed81
Ease72
Checkout58
Tested intervention
Show an estimated delivery window beside Add to bag.
Before fix$18.2k
Awaiting fix$18.2k
Modeled positive correlationFix shippedT-104 pricingT-118 checkoutT-127 copyWeek 0
RevenueEngagementBaseline
Seasonal campaign simulator
Test the moment, not only the permanent site.
25% off selected products
Urgency vs fit confidence
Black Friday25% off selected productsNike commerce journey · scenario playback
Follow the shopper. Resolve one decision at a time.
Each question appears on the page where the tradeoff happens.
Nike collection · product discovery
How should shoppers compare similar running shoes?
NewMenWomenRunning shoes · 77
Everyday cushioningAir Max 95
$190
Responsive cushioningShox TL
$205
Race dayVaporfly 4
$26001Shopper scans the collectionProduct-find rate
+26Decision market · live matched panel
Let the strongest version emerge in public.
Preference changes as evidence, critique, and concrete suggestions enter the room.
Preference shareMerge A+B · 57%
75%50%25%0%
Voting openedFirst critical commentMerged suggestion published30 votes reached09:0009:1209:2409:3609:4810:0010:1210:24
Panel discussion
Comments change the chart because they improve the options.
Top merged suggestionShow the delivery date beside Add to bag. Keep policy exceptions one expansion away.Advanced as Merge A+B at 09:48
Instagram copy experiment
Test the post before buying the reach.
nikeSponsored · persona panel previewnike Your run ends. The comfort doesn’t.
Matched persona credibility2 critical signals
Elizabeth Taylor · 59Strongly opposed“Comfort after a run is still a promise without fit or material proof.”
2x attentionDaniel Foster · 61Critical“Better direction, but the claim needs an observable reason to believe.”
2x attentionNora Jensen · 41Supports“Now I can picture a second use beyond running.”
Press-release preflight
Different rooms challenge a different claim.
Nike tests delivery-confidence update across digital shopping journeys
Proposed announcement reviewed by the same matched personas for clarity, credibility, relevance, and likelihood to share.
Matched persona credibility2 critical signals
Jacob Reed · 49Strongly opposed“A modeled revenue number cannot lead an external announcement.”
2x attentionPriya Nair · 37Critical“Show the observed behavior first, then explain the commercial exposure.”
2x attentionVictor Alvarez · 52Supports“The delivery-confidence angle is credible when the assumptions stay visible.”
Keep the date beside the decision, then let me expand the policy without leaving the product.
The replay shows hesitation before the drawer is discovered. Variant A resolves the first break.
A date alone can overpromise. I need the return and exception logic in the same decision surface.
Does the range update when size or color changes? If not, none of these should ship.