Loyalty enrollment
Starbucks public demoTurn a clear promise into a completed signup.
Brand trust can mask friction between the rewards promise and account creation.Scroll inside
Test message clarity, proof, CTA visibility and signup confidence across visitors.
Convert more existing traffic into active rewards members.
Starbucks live journeyLoyalty enrollment - session P-010
Aisha RahmanCustomer success manager · iPhone 16 / SafariPlaying slowly · 3.6s per step
Scroll inside Aisha Rahman28 · Customer success managerUnsure Rewards introduction
“The reward promise is recognizable, but the first earned benefit should be more concrete.”
Modeled before and after
Rewards signup: 4.6% to 5.4%
+17% after the tested intervention. Demonstration correlation, not a brand claim.Before fix$18.2k
Awaiting fix$18.2k
Modeled positive correlationFix shippedT-104 pricingT-118 checkoutT-127 copyWeek 0
RevenueEngagementBaseline