100 USERS

Content discovery

Netflix public demo

Measure whether choice becomes a play, not another scroll.

A large catalog can increase browsing while reducing confidence in the next title.
Scrollable public-site capturenetflix.com/tudum/top10Official public Tudum Top 10
Scroll inside
Netflix Tudum Top 10 public page
Captured Jul 12, 2026 · scroll to inspect the full sequenceFull public surface · evidence overlay only
Real public-source asset
Problem

A large catalog can increase browsing while reducing confidence in the next title.

Testing system

Test search, row scanning, title detail, trailer and play decisions across viewing occasions.

Value

Increase successful plays and reduce choice fatigue.

Netflix live journeyContent discovery - session P-025
Victor Alvarez, synthetic testerVictor AlvarezWarehouse manager · Android / Chrome
Playing slowly · 3.6s per step
Scrollable public-site capturenetflix.com/tudum/top10Official public Tudum Top 10
Scroll inside
Netflix Tudum Top 10 public page
Victor Alvarez52 · Warehouse managerUnsure
Global Top 10 introduction

“This feels like a real discovery surface because the ranking and measurement window are immediately explicit.”

Event 1 · comment pinned to captured content
Captured Jul 12, 2026 · scroll to inspect the full sequenceFull public surface · evidence overlay only
Event 1/5Opens evening profileNext action in a few seconds

Modeled before and after

Successful play: 61% to 70%

+15% after the tested intervention. Demonstration correlation, not a brand claim.
Before fix$18.2k
Awaiting fix$18.2k
Modeled positive correlation
Fix shippedT-104 pricingT-118 checkoutT-127 copyWeek 0
RevenueEngagementBaseline