100 USERS

Booking confidence

Airbnb public demo

Find the uncertainty that interrupts a high-intent booking.

Guests compare total price, cancellation terms and location confidence across several listings.
Scrollable public-site captureairbnb.caOfficial Canada homepage
Scroll inside
Airbnb official public website full-page capture
Captured Jul 12, 2026 · scroll to inspect the full sequenceFull public surface · evidence overlay only
Real public-source asset
Problem

Guests compare total price, cancellation terms and location confidence across several listings.

Testing system

Replay search, map, listing comparison, date selection and reservation review with traveler personas.

Value

Increase qualified booking starts without concealing fees or policy tradeoffs.

Airbnb live journeyBooking confidence - session P-016
Olivia Bennett, synthetic testerOlivia BennettNonprofit executive · MacBook Air / Safari
Playing slowly · 3.6s per step
Scrollable public-site captureairbnb.caOfficial Canada homepage
Scroll inside
Airbnb official public website full-page capture
Olivia Bennett55 · Nonprofit executiveConfident
Destination search

“The search control is familiar and gives me a confident starting point.”

Event 1 · comment pinned to captured content
Captured Jul 12, 2026 · scroll to inspect the full sequenceFull public surface · evidence overlay only
Event 1/5Searches Toronto staysNext action in a few seconds

Modeled before and after

Booking start: 8.4% to 9.8%

+17% after the tested intervention. Demonstration correlation, not a brand claim.
Before fix$18.2k
Awaiting fix$18.2k
Modeled positive correlation
Fix shippedT-104 pricingT-118 checkoutT-127 copyWeek 0
RevenueEngagementBaseline