100 USERS
Commerce journey demo

Nike

nike.com

Last tested 12 minutes ago
Overall product readiness54/100
Category rank#38of 126
Clarity62Needs attention
Trust74Strong signal
Pricing48Critical friction
Activation31Critical friction
AI discoverability69Needs attention
Accessibility83Strong signal

Where users left

Journey performance

100 test users
Understood the promise84%
Started onboarding62%
Created a workspace48%
Reached first value31%
Would pay14%

What users said

Top public findings

01Value arrives one screen too late47 supporting sessions
02Credits are unclear before value33 supporting sessions
03Proof sits too far from signup21 supporting sessions

Public evidence

Screenshots from test sessions

OnboardingPricingWorkspace

Locked evidence

87 private observations

  • Full journey replays
  • Persona objections
  • Agent reasoning trace
  • Recommendations by impact