Overview · owner view
Your users found four clear ways to improve the buying journey.
ACCESS-CONTROLLED EVIDENCE
Public receipts only until ownership is verified.
Fix first · INT-001
Fit confidence arrives after size selection
17 independent sessions paused or exited at size. This is the closest unresolved friction to a qualified purchase action.
1FindingEvidence locked2InterventionEvidence ready3New versionAwaiting receipt4Matched retestSame task and cohort5OutcomeNot yet verified
12What your users taught you
Three answers changed today’s priority list.
01Fit confidence arrives too late17 users independently found this
02Comparison depends on memory12 users independently found this
03Return scope is ambiguous14 users independently found this
Evidence → solution
You do not just know what is wrong. You know what to build next.
PROBLEM · 17 usersFit confidence arrives too late
→PANEL-BACKED SOLUTIONPlace model-specific fit guidance beside size selection
OWNERProduct design
PROBLEM · 12 usersComparison depends on memory
→PANEL-BACKED SOLUTIONBuild a persistent two-product comparison tray
OWNERGrowth product
PROBLEM · 14 usersReturn scope is ambiguous
→PANEL-BACKED SOLUTIONShow sale-color return scope beside the variant
OWNERContent design
PROBLEM · 19 usersDelivery confidence appears after intent
→PANEL-BACKED SOLUTIONAdd the live arrival range beside Add to bag
OWNERCommerce
“I like the shoe, but I need the delivery date before I choose a size.”
High-value friction · Add to bag